The advancement of digital technologies, political and legal changes, and the growth in the number of journalism schools in Ethiopia have generally contributed to the overall growth of media outlets and media workers. However, there is no comprehensive source of information that shows the impact of these changes and developments in the general information ecosystem.
Disinformation is still the major challenge the media space is grappling with. In addition, there are few developments in ethical and professional excellence among media practitioners. Therefore, the Center for the Advancement of Rights and Democracy (CARD) has been engaged in multiple activities to avail increased information about the media space, to raise the skills and capacities of journalists and online content creators, to bring journalists’ associations together, and to partner with other media support groups to encourage a professionally vibrant media culture.
Thus, CARD commissioned this survey/review of the media landscape to help stakeholders understand the size and capacity of media outlets in Ethiopia. The survey ran a census of registered media outlets, and journalist associations, and disaggregated the data by their preferred medium of outlets as well as the professional background (training) of media workers. In addition, desk research has been conducted to understand the impact of legal and practical changes on Ethiopian media.
This survey will be a powerful tool for stakeholders who are working on the media. It will help one have a better understanding of the capacity of media in Ethiopia to deliver diverse and alternative information to the diverse needs of Ethiopian society. Media support groups can accordingly design project activities to fill gaps and encourage improvements. The regulatory body, the Ethiopian Media Authority, can also use this to refine the media policy further and incentivize where the media is lagging.
Please read the full review below, or Download it here.CARD-Media-Landscape-in-Ethiopia